01 / Studio
Senior software studio
We design, build, host, and maintain custom apps and internal tools for teams without an in-house engineering bench — with AI built in where it earns its place, at a fraction of the cost and timeline of a traditional agency.
02 / Build any app
Web, mobile, internal tools — and the AI features inside them. We take the work from a rough idea to a maintained, production app. No agency layers, no hand-offs to juniors.
Customer-facing products and platforms built on a modern stack, designed to grow with you instead of boxing you in.
Replace spreadsheets, manual steps, and brittle scripts with tools your team actually wants to use.
Whether it is a clean slate or a tired legacy app, we shape the product and the experience before a line of code ships.
We do not disappear at launch. We keep what we build fast, secure, and improving.
AI built into the software you already run — not a generic chatbot bolted on a sidebar. A smart assistant, document search, or an automation, wired into your data and workflows where it does real work. We add it when it earns its place, and skip it when it doesn't.
03 / How we work
Small senior team, tight loops, no ceremony. You always know what is being built, why, and when it ships.
We pin down the real problem and the smallest version worth shipping. You leave with a clear plan and an honest estimate.
We shape the product and the interface together, so you see and steer the experience before we build it.
Senior engineers build in fast, AI-assisted cycles, showing working software early and often.
We deploy to managed, monitored hosting, hand over documentation, and make sure your team knows how it runs.
We keep it secure, fast, and evolving — fixing, updating, and improving as your needs change.
04 / Selected work
A look at what we have built across education, healthcare, and research — including the AI features running inside them. We name clients only with permission.
An AI role-play platform for education. Students practise real-world conversations with intelligent chatbots built for specific learning objectives, in a safe, low-risk environment — while educators review every conversation, track completion, and see where learners struggle. Each institution runs its own courses and content, and can be live in under an hour.
An AI documentation platform for Dutch clinicians — occupational-health physicians and physiotherapists. It records the consultation, transcribes it, and auto-fills your clinic's own forms and Word reports straight into the patient record. The clinician reviews and corrects before saving, so each appointment becomes a finished, EHR-linked file — with far less admin, and AVG/GDPR-proof handling throughout.
AI-assisted qualitative coding software for researchers. It applies your own codebook across interview transcripts — the AI proposes codes, you approve, merge, or reject each one — with full audit trails, saturation tracking, and one-click export.
For a document-heavy archive, a pipeline ingests raw scans and records, transcribes them, enriches each with structured metadata via LLM prompts, and writes the validated results back into the client's system of record — turning shelves of unsearchable material into clean, queryable data.
A retrieval assistant that lets staff ask plain-language questions across thousands of internal documents and get cited, access-aware answers — cutting time spent hunting through folders and inboxes.
An automation that reads incoming records, classifies and prioritizes them, and pre-fills the next step — so the team reviews and approves instead of typing everything by hand.
05 / Why Unpinned
Modern tooling and AI-assisted development get you from idea to live in weeks, not quarters — without cutting corners on quality.
No account managers, no junior padding, no agency overhead. You pay for senior engineering and the software it produces.
Design, build, host, maintain, and support under one roof. One team owns the outcome instead of pointing fingers.
Experienced engineers who use AI to move faster and apply judgment to where AI fits — and where it does not.
06 / Pricing & engagement
Most studios hide their numbers. We don't. Every project is scoped and quoted after a short conversation, but here is where things start — so you can see, up front, that senior work costs a fraction of what a traditional agency would charge.
From€2,500
A focused build to turn one strong idea into working software, fast.
From€7,500
End-to-end design and engineering for a production app, with AI built in where it helps.
From€99/ month
An ongoing retainer to keep what you run healthy and improving.
| Unpinned | Traditional agency | |
|---|---|---|
| Who builds it | Senior engineers only — the people who scope it build it | Sold by seniors, delivered by juniors learning on your budget |
| Time to live | Weeks — working software early and often | Months to quarters, big reveal at the end |
| What you pay for | Engineering and the software it produces | A 30–45% overhead of account and project managers |
| Code & IP | Yours, with docs and access — no lock-in | Often tangled in retainers and proprietary platforms |
| Who you talk to | The engineer building your product | An account manager relaying messages |
| After launch | Same team hosts, maintains, and keeps improving it | Hand-off to a support desk that never built it |
07 / FAQ
We build custom software — web and mobile apps, internal tools, dashboards, and automations — with AI integrated where it genuinely helps. If it runs in a browser, on a phone, or behind your operations, we can design, build, and maintain it.
Every project is scoped and quoted after a short conversation, but our starting points are transparent: an MVP sprint from €2,500, a full production build from €7,500, and ongoing care and support from €99 per month. You get senior work for a fraction of what a traditional agency charges.
Most MVPs and focused tools go live in weeks, not months. We work in short, AI-assisted cycles and show working software early, so you see progress continuously instead of waiting for one big reveal at the end.
Agencies bill for layers — account managers, project managers, and junior teams learning on your budget. We are a small senior studio that uses modern tooling and AI to move faster, so you pay for engineering and the software it produces, typically at a fraction of agency cost.
Yes — where it earns its place. We integrate AI into the software we build: assistants wired into your data, document search and retrieval with citations, and pipelines that classify, summarize, and structure information. It is always in service of the product, with the guardrails and oversight to keep it reliable.
You do. You own the code, the design, and the IP. We hand over documentation and access so you are never locked in, whether you stay with us for support or take it in-house later.
Yes. We offer managed hosting, monitoring, backups, security updates, and ongoing improvements. You can hand us the whole lifecycle, or just the build — your call.
We favor proven, modern tools and choose per project rather than forcing a one-size-fits-all stack. Typically that means a TypeScript and modern web foundation, containerized deployments, and best-in-class LLM and data tooling for AI work.
Send a short note about what you need at hello@unpinned.nl or through the form below. We will reply with clear next steps and, after a brief scoping conversation, an honest estimate of cost and timeline.
08 / Start a project
Tell us what you are trying to build or improve. A senior engineer reads every message and replies personally — no sales funnel, no bots.